We all get a lot of junk electronic advertising and this week at AD:tech New York Acxiom Corp (ACXM) showcased many of their new products that make electronic advertising more targeted. ACXM warrants being today's addition to my Wall Street Survivor portfolio. ACXM integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Acxiom integrates data, services and technology to create innovative, real-time solutions that improve customer relationships and grow the bottom line. In a complicated IT world, they make it simple.
The fundamentals on this company look good. Both Todd Van Fleet of First Analysis and Daniel Leben of Robert W. Baird & Co. give the stock high marks. The analysts consensus is that although there may be modest growth in revenue of 3.7% year over year a positive earnings growth of 38.8% plus a more generous P/E growth as the market recovers should show good price appreciation. There have also been several positive articles recently on BusinessWire to create more buzz.
The stock came up on my BarChart screener with 13 new highs in the last 20 trading sessions and it is 5 for 5 lately. 12 of 13 of BarChart's technical indicators rate it a 96% buy with the other indicator having a rising hold. There has been price appreciation of 40.35% in the last 65 days so it will be coming up on a lot of buy lists.
On Wall Street Survivor Mark's checklist has the Survivor Sentiment as 5/5 and the technicals 5/5 also.
I'm buying Acxiom Corp (ACXM) for my Wall Street Survivor portfolio at around 12.10 with a protective stop loss around 10.00
Disclosure: I do not have any positions in this stock at the time of publication
Jim Van Meerten is an investor who writes about financial matters here and on Financial Tides. Please leave a comment below or email FinancialTIdes@gmail.com
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