LORILLARD (LO) is the third largest manufacturer of cigarettes in the United States. Lorillard is the oldest continuously operating tobacco company in the U.S. Newport, Lorillard's flagship brand, is a menthol-flavored premium cigarette brand and the top selling menthol and second largest selling cigarette in the U.S. In addition to Newport, the Lorillard product line has five additional brand families marketed under the Kent', True', Maverick', Old Gold' and Max' brand names. These six brands include 44 different product offerings which vary in price, taste, flavor, length and packaging. Lorillard's manufactures all of its products at its Greensboro, North Carolina facility and maintains its headquarters there.
Factors to consider:
Technical Factors:
- 96% Barchart overall technical buy signal
- Trend Spotter buy signal
- Above its 20, 50 and 100 day moving averages
- 18 new highs and up 15.14% in the last month
- Relative Strength Index 88.03% and rising
- Trades around 113.99 with a 50 day moving average of 98.47
Fundamental Factors:
- Tobacco products are cash cows and cannot be ignored by income investors
- Wall Street brokerage analysts have released 1 strong buy, 4 buy and 5 hold recommendations for their clients
- Sales are projected to increase by 10.30% this year and another 5.10% next year
- Earnings increase estimates of 13.30% this year, 9.60% next year and 9.50% annually for the next 5 years
- When I see a company paying a 5.30% dividend and sales and earnings projections above 5.00% I feel the dividend is secure
General Investor Sentiment:
- On Motley Fool 454 readers venture an opinion on the issue
- CAPS members vote 310 to 17 that the stock will beat the market
- The more experienced All Stars also vote in the same direction with a 120 to 7 vote
Summary: If you have moral issues about tobacco products ignore this issue but if you want both dividends and growth I think you can look for an 18.5% annual total return over the next 5 years with a buy of Lorillard (LO).
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